Macromarketing as a Pillar of Marketing Thought
نویسندگان
چکیده
e are pleased to have an cognizing the Silver Anni romarketing (JMM) and to amental role within schol ments here are based on an ast nine years, in which we nature and extent of mar ed a great deal while doin lesson involves the appr romarketing perspective fo g scholarship. s macromarketers well know by all sectors of marketing a we explore eight distinct issu n in Table 1, these eight po uture, cover deficits as well e academic enterprise, with p and treatment of, the soci ght. William L. Wilkie and Elizabeth S. Moore
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